The Loops
A conceptual branding for an innovative recycling service.
This is a self-initiated project.
The Loops is an innovative recycling service in Hong Kong. It offers a hassle-free, door-to- door recycling solution for both households and businesses, collecting over 40 types of recyclables, including paper, plastics, glass, and metals. New users will be given a Nordic-style hanging basket on the first recycling day.
I've created a brand refresh with the aim of promoting this meaningful service to a wider audience.
Brand Identity
Logo design
Visual identity
Adobe Illustrator
Adobe Photoshop
April 2024
Customers are encouraged to place the provided basket outside their residences for the collection of recyclables. Given the basket's distinctive nature and its symbolic association with the company, I chose to highlight it as the main element of the design.
